CREDITS
My Role: Branding, Art Direction & Graphic Design
STRING THING STUDIO
Brand identity and collateral for String Thing Studio, a new Brooklyn-based yarn store, whose motto states that ‘creativity is the string that holds everything together.’ The store is a yarn lover’s haven and a welcoming space for creatives of all types; it offers a place where you can meet fellow fiber enthusiasts, take up a new hobby and even reserve their outdoor space for events.
It was important that the identity reflected the store’s mission and the owner’s infectious personality, so the mark is fun and playful and the colors are inviting and warm. The typography in the logo mark is reminiscent of string itself and the string is weaved throughout the print materials. Since crafting is such a tactile experience it was important that all the collateral reflected that through the use of different paper weights and printing techniques such as letterpress and stamping.
