CREDITS
My Role: Associate Creative Director
Copywriters: Jay Zschunke + Kenny Dalrymple
PRESS
A SEASON OF EXTRAORDINARY MOMENTS
Don C’s story is one for the ages. As a man helming from the South Side of Chicago, to being a world-renowned streetwear designer, to becoming Creative Director of the Chicago Bulls, to partnering with Moët. Who better than him to be the face of Moët being the official champagne of the NBA?!
Don has defeated the odds and risen above the ordinary to achieve extraordinary success. Each year, a season. Each moment, a win. These moments are a compilation of smaller accomplishments that occur over time that lead to something special. Something rare. And for this campaign we not only wanted to celebrate Don’s wins, but encourage others to take a moment to celebrate their wins big or small. and there’s only one way to celebrate: with a glass of Moët, surrounded by the ones winning with you.
This campaign was no small feat. Celebrating Don’s season of extraordinary moments took me from his hometown of Chicago, to Paris for Fashion Week, to the verdant vineyards of Épernay, France. Launching in tandem with the NBA Finals, the campaign revealed the limited edition Moët bottle Don designed.
