CREDITS
My Role: Associate Creative Director
Creative Director: Temi Oni
COOL PARENTS COOK OFF
This idea was one that I had presented to the client almost a year before, but unfortunately it died. Fast forward a few months later, the idea was handpicked by Pepsico leadership as an idea that they HAD to make.
Modern parents are making domestic activities, like cooking, cool and breakfast is one of the meals that they’ve perfected. Today’s parents don’t just make meals for their kids; they make it for the ‘gram, and for the sweet moments it creates for their family. So why not up the stakes and have a little friendly parent competition with a Pancake Cook Off judged by none other than the kids themselves.
Insert the Jonas’. Kevin and Danielle are no strangers to some friendly family competition, as seen on the popular Jonas Brothers Family Roast. We worked with them to create an unscripted long form with their 2 daughters Alena and Valentina. Kevin and Danielle each made their pancake masterpieces showcasing the creativity and versatility of PMC products.
We can’t say who won, but when the family creates a sweet moment there are no losers.
