TO NEW HEIGHTS
Meta Elevate is an initiative by Meta that supports Black and Latinx and Hispanic businesses, creators, leaders, students, job seekers, and nonprofits on their path to success. Meta Elevate had already found success with some users, but they wanted to continue to build awareness and reach even more Black and Brown people with their program.
The strength of this campaign lies in the stories of real business owners empowering other business owners. To do this we highlighted 4 business owners from across the country and captured their stories, which showcased how the many tools and resources Meta Elevate provides helped them to reach new heights. These powerful first-person testimonies will inspire other leaders, entrepreneurs, and creators to join the Meta Elevate program and use it to reach new heights as well.
SOCIAL
We created bite sized content for social that spotlighted each business owner and dove deeper into their personal journeys in entrepreneurship. This content allows new Meta Elevate prospects to gain tips and advice directly from like-minded entrepreneurs in the Meta Elevate community.
Entrepreneurs:
Brooklyn Tea: Alfonso “Ali” Wright & Jamila McGill, Brooklyn, NY
Back of the Yard Coffee: Jesse Iniguez - Chicago, IL
eleMINT Skin : Shauntavia Ward - Austin, TX
Yo Quiero Dinero Podcast : Jannese Torres-Rodriguez - Tampa, FL
ARTIST PARTNERSHIP
To further accentuate the campaign we wanted to work with an artist from the communities Meta Elevate serves and were elated when we discovered Neige Borges, a Brazilian-born Graphic Designer and Illustrator whose fun and vibrant illustrations captured the essence of growth and support. Neige being of Latinx descent also allowed her to bring personal touches, such as motifs and colors to her illustrations that would accentuate the featured business owners.
